Studio Huckepack
Studio Huckepack

The unique possibilities of 2d animation

This is an excerpt of our comprehensive overview and guide

2D animation pdf guide

✍️Friedrich Schäper - 24.03.2025

Studio Huckepack

Standing Out in a
Crowded Digital Space

In today’s visually saturated world, capturing and retaining audience attention has become increasingly challenging.

With social media platforms and streaming services constantly screaming at us, attention has become the new currency. Brands must find ways to break through the noise and stand out on these platforms and in the digital space—They are competing not just within their niche, but also against cat videos and viral trends. There’s no place for static visuals and generic content.

To even have a chance of being seen, it is crucial to use dynamic storytelling methods and develop a uniquely recognizable style. By tapping into the emotional and immersive power of 2D animation, brands can create memorable experiences that resonate with audiences and foster meaningful connections.

Why 2d Animation?

You may remember watching “The Lion King” or “Asterix & Obelix” as a child, but what makes 2D animation such a powerful tool beyond entertainment?

2D animation is a powerful visual storytelling tool that allows anything to be possible:

• an ice cream cone transforming into an elephant
• a stinger missile swallowed by a pigeon and pooped out as rainbow ice cream
• a deep dive into the human body through different organs and cells

If you can dream it, we can draw it and bring to life!

2d animation is widely used in branding due to its ability to:

• simplify complex ideas
• make complex ideas and abstract concepts, tangible and engaging for audiences
• have an artistic, unique finger print.

Compared to live action: 2D animation stands with its artistic free-
dom, allowing for limitless creativity and stylization that bring surreal worlds and exaggerated expressions to life. Its timeless charm ensures it remains visually appealing across generations, unaffected by chang-
ing technology or trends. Additionally, 2D animation excels in expressive storytelling, using abstraction and symbolism to heighten emotions and convey themes in ways that live action cannot.

Compared to 3D animation, which relies on render engines to mathematically simulate light bouncing off surfaces and being captured by a virtual camera, 2D animation embraces imperfections. It carries the artist’s unique touch, with hand-drawn lines adding a personal, expressive quality to the visuals.

Compared to other media forms, 2D animation offers numerous
advantages:

• it’s cost-effective
• provides creative freedom
• reinforces brand identity
• creates emotional connections with audiences through relatable characters and vibrant visuals.

Whether for advertisements, social media content, or explainer videos,
2D animation provides a flexible medium to hook, surprise and tell a
great story

Read more in the full guide about

  • Unique strengths of 2D animation
  • Techniques to evoke emotions
  • Storytelling strategies
  • Hook ideas
  • Different styles (overview)
  • Character design (overview)
  • Format ideas
  • Company values that suit 2D animation
  • Vector vs. pixel
  • Frame-by-frame vs. cut-out
  • Production process
  • Storyboard stages
  • Production tool: Notion
  • How to calculate animation?
Studio Huckepack

This is an excerpt of our comprehensive overview and guide

2D animation pdf guide

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We use Brevo as our marketing platform. By submitting the form, you agree that the personal information you provide will be transferred to Brevo for processing in accordance with Brevo's privacy policy. Datenschutzrichtlinien von Brevo.

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News from the studio, 2D animation, storytelling, new tools and possibilities, achievements, and exciting new ideas - the most important highlights. New content only once a quarter. But when it comes, oh boy!

Neuigkeiten von Studio Huckepack, 2D  Animation, Storytelling, neue Werkzeuge und Möglichkeiten, Erfolge und gute neue Ideen - das wichtigste in Kürze. Neue Inhalte nur einmal im Quartal, dann aber Oha!

Wir verwenden Brevo als unsere Marketing-Plattform. Wenn du das Formular ausfüllen und absendest, bestätige, dass die von dir angegebenen Informationen an Brevo zur Bearbeitung gemäß den Nutzungsbedingungen übertragen werden

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Deine Anmeldung konnte nicht gespeichert werden. Bitte versuche es erneut. / Your registration could not be saved. Please try again.
Super! Bestätige noch schnell die Anmeldungsmail. Ab Jetzt bekommst du vierteljährlich unseren Newsletter. / Great! Just confirm your subscription mail. From now on you will get our quarterly newsletter.

News from the studio, 2D animation, storytelling, new tools and possibilities, achievements, and exciting new ideas - the most important highlights. New content only once a quarter. But when it comes, oh boy!

Neuigkeiten von Studio Huckepack, 2D  Animation, Storytelling, neue Werkzeuge und Möglichkeiten, Erfolge und gute neue Ideen - das wichtigste in Kürze. Neue Inhalte nur einmal im Quartal, dann aber Oha!

Wir verwenden Brevo als unsere Marketing-Plattform. Wenn du das Formular ausfüllen und absendest, bestätige, dass die von dir angegebenen Informationen an Brevo zur Bearbeitung gemäß den Nutzungsbedingungen übertragen werden

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Contact

Studio Huckepack
Machmer & Schäper GbR
Arminiusstraße 1A
50679 Cologne
Germany

Inquiries

We’re always excited about new projects! If you’re thinking about working with us or have a project idea you would like to discuss, please write us a mail or book call!

post@studio­huckepack.de

book a call

Do Your Videos Feel:

  • Too corporate and stiff, like just another stock solution?
  • Lost in the sea of look-alike ads?
  • Lacking the energy to truly reflect your brand's essence?

Explore the unique possibillities of 2D Animation and learn how it can set your brand apart.

2D animation pdf guide

Internships

If you are interested in applying for an internship please fill out the form. Requirements are: that you are a student, have to take a mandatory internship for your university and that the internship is about 5-6 months.

Internship Application Form

🔐 imprint  privacy

🖥️ website made with laytheme

Contact

Studio Huckepack
Machmer & Schäper GbR
Arminiusstraße 1A
50679 Cologne
Germany

Inquiries

We’re always excited about new projects! If you’re thinking about working with us or have a project idea you would like to discuss, please write us a mail or book call!

post@studio­huckepack.de

book a call

Do Your Videos Feel:

  • Too corporate and stiff, like just another stock solution?
  • Lost in the sea of look-alike ads?
  • Lacking the energy to truly reflect your brand's essence?

Explore the unique possibillities of 2D Animation and learn how it can set your brand apart.

2D animation pdf guide

Internships

If you are interested in applying for an internship please fill out the form. Requirements are: that you are a student, have to take a mandatory internship for your university and that the internship is about 5-6 months.

Internship Application Form

🔐 imprint  privacy

🖥️ website made with laytheme