This is an excerpt of our comprehensive overview and guide

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✍️ Friedrich Schäper - 24.03.2025

Standing Out in a
Crowded Digital Space

In today’s visually saturated world, capturing and retaining audience attention has become increasingly challenging.

With social media platforms and streaming services constantly screaming at us, attention has become the new currency. Brands must find ways to break through the noise and stand out on these platforms and in the digital space—They are competing not just within their niche, but also against cat videos and viral trends. There’s no place for static visuals and generic content.

To even have a chance of being seen, it is crucial to use dynamic storytelling methods and develop a uniquely recognizable style. By tapping into the emotional and immersive power of 2D animation, brands can create memorable experiences that resonate with audiences and foster meaningful connections.

Why 2d Animation?

You may remember watching “The Lion King” or “Asterix & Obelix” as a child, but what makes 2D animation such a powerful tool beyond entertainment?

2D animation is a powerful visual storytelling tool that allows anything to be possible:

• an ice cream cone transforming into an elephant
• a stinger missile swallowed by a pigeon and pooped out as rainbow ice cream
• a deep dive into the human body through different organs and cells

If you can dream it, we can draw it and bring to life!

2d animation is widely used in branding due to its ability to:

• simplify complex ideas
• make complex ideas and abstract concepts, tangible and engaging for audiences
• have an artistic, unique finger print.

Compared to live action: 2D animation stands with its artistic free-
dom, allowing for limitless creativity and stylization that bring surreal worlds and exaggerated expressions to life. Its timeless charm ensures it remains visually appealing across generations, unaffected by chang-
ing technology or trends. Additionally, 2D animation excels in expressive storytelling, using abstraction and symbolism to heighten emotions and convey themes in ways that live action cannot.

Compared to 3D animation, which relies on render engines to mathematically simulate light bouncing off surfaces and being captured by a virtual camera, 2D animation embraces imperfections. It carries the artist’s unique touch, with hand-drawn lines adding a personal, expressive quality to the visuals.

Compared to other media forms, 2D animation offers numerous
advantages:

• it’s cost-effective
• provides creative freedom
• reinforces brand identity
• creates emotional connections with audiences through relatable characters and vibrant visuals.

Whether for advertisements, social media content, or explainer videos,
2D animation provides a flexible medium to hook, surprise and tell a
great story

This is an excerpt of our comprehensive overview and guide

2D animation pdf guide